I always get really excited when companies and brands that I’m familiar with have a strong social media presence and utilize it well. Nothing is more aggravating than seeing a company fake their online savviness. Just because your company has a Facebook profile and follow a million people Twitter, does not mean you’re a leader in social media. Maybe it’s just me, but I’m always a little offended when a company decides to follow me on Twitter, regardless if I would actually benefit from their services or product. Shouldn’t a company engage in social media to connect with their key audience, not to the faceless masses?
I’m very passionate about two things: The Music Industry and Social Media. To feed my hunger for the Music Industry, I manage a band, Earthtone. Seeing as the band is pretty young (they’ve been together since April) and they’re the first band I’ve ever managed independently, most of our work is DIY and “grassroots” (as is the general direction of the Music Industry these days). One resource we’ve begun to utilize is Sonicbids, “a Web site that helps bands get gigs, and promoters book the right bands.” Their mission is, “To empower the artistic middle class.”