Tag Archives: Twitter

2009: No excuses or a 12 Step Plan

I’ve been working on a post for awhile about how hard it was for me to get my social media life into a routine amidst transitioning between an internship, a waitressing job, and finally a “real” job since graduating in May. 

Mainly, I was trying to write about how I haven’t been able to get myself into the swing of blogging regularly and how I was so overwhelmed with social media (despite the fact that I’m now a social media strategist and love my job). 

Continue reading 2009: No excuses or a 12 Step Plan

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When Companies “Get” Social Media

I always get really excited when companies and brands that I’m familiar with have a strong social media presence and utilize it well. Nothing is more aggravating than seeing a company fake their online savviness. Just because your company has a Facebook profile and follow a million people Twitter, does not mean you’re a leader in social media. Maybe it’s just me, but I’m always a little offended when a company decides to follow me on Twitter, regardless if I would actually benefit from their services or product. Shouldn’t a company engage in social media to connect with their key audience, not to the faceless masses?

I’m very passionate about two things: The Music Industry and Social Media. To feed my hunger for the Music Industry, I manage a band, Earthtone. Seeing as the band is pretty young (they’ve been together since April) and they’re the first band I’ve ever managed independently, most of our work is DIY and “grassroots” (as is the general direction of the Music Industry these days). One resource we’ve begun to utilize is Sonicbids, “a Web site that helps bands get gigs, and promoters book the right bands.” Their mission is, “To empower the artistic middle class.”

Continue reading When Companies “Get” Social Media

Spreading the “Good News” and Building the Church of Social Media

My good friend Emma was recently working at the AUSA (Association of the United States Army) annual meeting where she promoted the Army.mil site and shared with attendees how they are using social media to disseminate their message. In a recent conversation, she told me that the phrase “We’re just helping spread the good news about Twitter’s impact” kept coming out of her mouth; she had even managed to sign some attendees up for Twitter on the spot so that they could follow the Army’s updates (@USArmy).

Spreading the good news. If you’re familiar with Christianity, the Bible commonly refers to “Good News” as the message of Jesus Christ. Followers were and are still instructed to share with others this Good News because it is important for life.

We can relate this idea to spreading the “good news” of Social Media. I’m a huge advocate for Twitter, blogging, and social media in general. I tell my friends to join Twitter all the time, especially those on the verge of graduation and those in the professional world. I was “converted” last spring by my friend Carla (and Twitter guru @carlastephanie ) of Life Before Noon. Since then, I’ve worked dutifully as a disciple to win over new converts (go with me on this analogy…).

Why is it so important that other people use Twitter, blog, and engage in social media? Personally, I believe it legitimizes those of us who actively engage in these activities. For example, if you come across a new band that you really like, you typically tell others about them in the hopes that they’ll tell other people and eventually, this band will be selling records and climbing the charts. They are only successful if people know about them and engage in their music.

Similarly, Twitter and social media becomes very important once people realize its necessity. Having been a skeptic before, I know that people out there think it is an unnecessary waste of time (I know I did at one point), but once I “saw the light” (so to speak), I wanted to tell everyone about it and how it can improve their lives or professions.

I was having coffee with my friend who is a graphic designer/photographer (check out his Flickr site) last week and I mentioned Twitter and my blog. He asked me why they were so important, why I was so into social media. I explained to him how social media has helped me begin to develop my personal brand, make valuable contacts, and has given me an outlet to learn new things.

A week later…he’s started a blog and is on Twitter (@DannyJackson). Send him some messages and congratulate him on joining the community of Social Media.

Do you think it is necessary to spread the “good news” of social media? Why?

Information Overload

“Today, ideas and discussions are broadcast not at a prescribed time on a specific channel via a single medium, but all the time, on millions of forums, discussion groups, blogs and social networks. And they occupy a growing piece of our consciousness, thanks to RSS feeds, Twitter messages, mailing list and newsletter subscriptions, instant messaging, e-mail and Web surfing. ”  Information Overload: Is it Time for a Data Diet? Computer World August 25, 2008

As a recent college graduate with a PR degree and some savvy experience in the Music Industry under my belt, I strive to stay informed of what’s taking place in my fields of interest, and in the world around me.

Like most, I have a daily routine in which I gather this information:

Continue reading Information Overload